Now that the season for crisp air and cozy campfires is here, why not swap out your company-branded merchandise for products that suit the cool weather and seasonal activities that come along with it? Ready your business for the cold seasons ahead with useful branded merchandise!
How can I best seasonally brand my company?
Think back to any promotional products you’ve personally seen or received in the past; these are typically items such as pens, t-shirts, or mugs. Although still great forms of promotion, these are widespread, and can often become lost in a sea of forgotten or overlooked advertisements.
If you want your business to stand out, try branching out with more distinctive merchandise! When autumn comes around, it brings to mind convivial activities such as football games, camping, and spending time with loved ones. There are numerous products on the market designed to make these moments easier to handle and more enjoyable! When items like blankets, jackets, and beanies are at their height, take advantage of these seasonal items for more brand visibility!
For the best examples possible, we reached out to Valerie Dumas at Image Source, a full-service branded merchandise agency with an eye for quality swag. Valerie returned with a lookbook containing some incredible fall-friendly options, all of which were curated with eco-consciousness in mind. Here are a few of her top recommendations along with her comments on each of them:
“Is there anything better than a hearty warm breakfast or brunch on a crisp fall morning?”
“This name-brand sustainable drinkware goes further than just keeping your coffee warm. It is 110% carbon emissions offset, 100% recycled and recyclable, and 1% of all sales of this item go to the 1% For the Planet organization, which donates to nonprofits dedicated to protecting the planet.”
“The perfect jacket for fall. This jacket not only screams cozy, but it will give you all the fall feels while doing its part to make the world a greener place. This eco-friendly sherpa fleece is made from 100% recycled polyester. Tentree plants 10 trees for every item purchased (hence the name Tentree), and they are also a Certified B Corporation.”
“This beanie has wireless earbuds built into it. Keep warm while enjoying all the fall colors!”
Recycled Insulated Outdoor Blanket:
“Keep toasty by the fire while enjoying an outdoor fall evening with friends. This lightweight blanket is water-resistant and insulated for extra comfort. It is an eco-friendly product made from 100% recycled 190T polyester and is also part of 1% For the Planet—with 1% of the sales of this item being donated to nonprofits dedicated to protecting the planet.”
Breakaway Wireless Bluetooth Speaker:
“Whether you’re listening to music at your desk or around the fire, these speakers can either be one speaker or break apart into two for full surround sound.”
“Of course, you need a tote bag to carry all of your perfect fall items out to the pumpkin patch or the corn maze. This tote is the perfect size for carrying all your stuff without being too large. All Out of the Woods bags feature Supernatural Paper which is sustainable, washable, and vegan. It is also FSC certified, and 93% of the water used to manufacture the bags is cleaned and returned to the environment.”
Alongside these come even more excellent promo ideas in the full lookbook, which you can view here! Think outside the box when it comes to your promotional items; these items could easily prove themselves as far more rewarding. Thankfully, many vendors have already prepared sections on their site dedicated to fall and winter seasonal merchandise to introduce some ease into the process. There are hundreds of options available on sites such as Promotions Now!
The best part about the items listed above is that they are both practical in functionality and in advertising! Many of these products have uses that can carry over into the winter and spring seasons, and many are still useful year-round. When you combine these factors with high-caliber material, you are sure to be investing in a promotional product that is built to last. Comfort and quality never go out of style!
What else should we know?
Keep quality in mind! Some of the more unique options when it comes to branded items may be expensive, but it is important to make sure your product is built to last to the best of your budget. If you are investing in company promotion, you want the word to stick around as long as possible! If your item of choice is high quality, it will give it more visibility over time as opposed to a cheap item that may get damaged or tossed out quickly. Remember, this is an investment in your company’s future! Not only that, but high-quality promotional items are a green flag to your consumers. This lets them know how much you value both your business and those who support it.
There are a multitude of ways to promote your brand through branded merchandise! Take the time to research what you’re investing in; it could make a huge difference in the product you’re putting out. Finding the perfect promo can be challenging, but putting the work in will prove itself worth it time and time again. Unlock the fullest potential of your promotional branding by matching your merch with the specs of the season!