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Liftoff Commerce Appoints Vice President of Sales & Marketing

  • Writer: Team Liftoff
    Team Liftoff
  • May 13
  • 2 min read

A photo of Tanya Ignacek-Sutton, Liftoff Commerce's New Vice President of Sales in Marketing. In text, her name and title are stated.

Liftoff Commerce is proud to announce the appointment of Tanya Ignacek-Sutton as the company’s new Vice President of Sales & Marketing. Tanya brings extensive leadership experience in ecommerce, branded merchandise, and growth strategy, having previously served in executive sales and marketing leadership roles with BrightStores and OrderMyGear.


With a proven track record of driving revenue growth, building high-performing teams, and strengthening customer partnerships, Tanya joins Liftoff Commerce at a pivotal moment as the company continues expanding its web-to-print, ecommerce, and fulfillment solutions for distributors, suppliers, marketing firms, and branded merchandise businesses nationwide.


“Tanya is exactly the kind of leader we were looking for as we continue accelerating the growth of Liftoff Commerce,” said Andrew Alford, President of Liftoff Commerce. “Her experience scaling sales organizations, deep understanding of the branded merchandise industry, and passion for building strong customer relationships make her an incredible addition to our leadership team. We’re thrilled to welcome her aboard.”

Prior to joining Liftoff Commerce, Tanya helped lead strategic sales and marketing initiatives at BrightStores and OrderMyGear, where she played a key role in business development, customer engagement, and market expansion efforts.


“I’m excited to join the talented team at Liftoff Commerce,” said Ignacek-Sutton. “The company has built an incredible platform and an equally outstanding reputation for innovation, service, and operational excellence. I look forward to helping expand the Liftoff Commerce brand, deepen customer partnerships, and support the continued growth of the organization.”


As Vice President of Sales & Marketing, Tanya will oversee Liftoff Commerce’s sales strategy, marketing initiatives, customer acquisition efforts, and brand development while helping guide the company’s long-term growth initiatives.


About Liftoff Commerce

Liftoff Commerce is a leading commerce and web-to-print platform built specifically for distributors and suppliers in the branded merchandise, print, and apparel industries. The platform enables businesses to create scalable company stores, manage ecommerce operations, streamline order fulfillment, integrate with suppliers, and deliver customized online purchasing experiences for their clients. Founded in 2012, Liftoff Commerce helps organizations simplify complex commerce workflows through powerful technology, modern design, and exceptional customer support.


For more information about Liftoff Commerce, visit liftoffcommerce.com.


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